Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers...
Auctions
Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the...
The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices....
The Department of Justice’s antitrust case against Google marks a watershed in digital advertising. But while proposed remedies like forcing...
The supply-side platform is seeking damages over what it says are anti-competitive adtech practices. Adweek Feed
With the offering, marketers can now buy Prime Video inventory without a fixed CPM. Adweek Feed
PubMatic is dialing back its expectations for the rest of 2024, and investors are taking note. The SSP revised its...
Six ad firms--including four that buy online ads and two whose technology helps sell ads--have told ADWEEK that they are...
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to...
As supply-path optimization (SPO) becomes the rallying cry of our entire industry, the complexity of the CTV landscape is in...