What marketers need to know from the agency's lawsuit. Adweek Feed
Auctions
Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers...
Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the...
The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices....
The Department of Justice’s antitrust case against Google marks a watershed in digital advertising. But while proposed remedies like forcing...
The supply-side platform is seeking damages over what it says are anti-competitive adtech practices. Adweek Feed
With the offering, marketers can now buy Prime Video inventory without a fixed CPM. Adweek Feed
PubMatic is dialing back its expectations for the rest of 2024, and investors are taking note. The SSP revised its...
Six ad firms--including four that buy online ads and two whose technology helps sell ads--have told ADWEEK that they are...
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to...