Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers and publishers often don’t know what’s happening behind the scenes. To shine a light into those black boxes, the Media Rating Council (MRC) released new standards last week for digital ad auction transparency alongside a […]
The post The MRC Wants Ad Tech To Get Honest About How Auctions Really Work appeared first on AdExchanger.
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