It's possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue....
programmatic
Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Instagram now has ads in...
Connected TV may be online advertising’s go-to golden child – but buyers beware. CTV buys can be risky, says Chris...
Programmers that held upfronts came bearing gifts for advertisers, most of which were packaged as improvements to ad targeting and/or...
Disney may be growing overall revenue, but it’s losing streaming subscribers. Right now, Disney has two main priorities: content bundling...
A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace...
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered...
AUCKLAND, Today: oOh!media NZ has announce the expansion of its programmatic offering, with dedicated resource and diversified supply partners, following...
Roku's platform business – which includes ad sales and streaming content distribution – is down this quarter. The company is...