IAC-owned Dotdash Meredith (DDM) saw double-digital growth in its digital business last quarter. Q2 digital revenue was up 12% year-over-year to $ 238 million, and digital ad revenue was up 16% YOY, as per IAC’s earnings call on Wednesday. Ad revenue was helped along by 9% growth in unique visitors to the top sites in DDM’s […]
The post Dotdash Meredith Boosts Programmatic Ad Revenue Thanks To Contextual Tech appeared first on AdExchanger.
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