Podcast: The Private (Marketplace) Thoughts Of Chip Schenck

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Chip Schenck, Meredith’s VP of data and programmatic, wants to take care of his advertisers – specifically the brands that have been with the publisher of Allrecipes, Shape and Better Homes and Gardens for the long haul. Among Meredith’s top clients over the last 100Continue reading »

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How MXM Brings Objectivity To Volkswagen’s Analytics

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Volkswagen wanted to be a more efficient and data-driven advertiser, but felt it lacked an objective partner to help it optimize media investments. “Our management was a little bit uncomfortable with our media agency managing metrics that would tell them we needed more TV, radio or whatever,” said David Galbraith, GM of brand management andContinue reading »

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The Top 10 Programmatic Publishers

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By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice. The best way to stand out in programmatic is by integrating sales teams so it’s easy to buy programmatically and direct with a single conversation. Smart publishers don’t create incentives that make salespeople push directContinue reading »

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