Dotdash Meredith CEO Neil Vogel has a post-cookie plan. IAC is planning to consolidate the Dotdash and Meredith ad sales teams within the next two weeks and unify their ad stacks with a focus on contextual targeting. “Unified ad stacks can help us programmatically,” Vogel told investors during IAC’s Q4 2021 earnings call on Wednesday.… Continue reading »
The post Dotdash Meredith CEO Neil Vogel: Contextual ‘Beats Cookie-Based Advertising’ Every Time appeared first on AdExchanger.
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