Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake.“And it’s for advertisers that...
meredith
One would think Time Inc., which under new parent company Meredith will lay off 1,200 as well as restructure its ad sales...
Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients...
Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to...
The magazine industry is consolidating in the face of multiple challenges.Rather than the newsstand, competition is coming from social platforms....
Meredith closed its acquisition of Time Inc. Wednesday to create a media company with 174 million digital US unique visitors...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Chip Schenck, Meredith's VP of data and programmatic, wants to take...
Volkswagen wanted to be a more efficient and data-driven advertiser, but felt it lacked an objective partner to help it...
By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice....