Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith returned to growth in the fourth quarter with healthy margins, an increase in traffic and better ad pricing, which led to a 9% YOY increase in digital revenue to $ 284 million. “It’s a heck of a lot easier” to write shareholder letters […]
The post Dotdash Meredith Bucked The Digital Publisher Doldrums In Q4 Thanks To Programmatic appeared first on AdExchanger.
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