Google’s Move To First-Price Auctions Will Likely Put A Dent In Header Bidding

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jean-François Bernard, co-founder and chief product officer at Adomik. Google’s move to a first-price auction will change the dynamics of the publisher stack and redistribute revenue for publishers across all the channels they use.Continue reading »

The post Google’s Move To First-Price Auctions Will Likely Put A Dent In Header Bidding appeared first on AdExchanger.

Read more

Even In A Brand-Safety Climate, Reddit Is Winning Over Advertisers

Brands are being tough on platforms, pulling advertising dollars after brand safety fiascoes and thinking critically about appearing adjacent to unpredictable content that can expose them to brand-safety risks. Yet Reddit, which languished with minimal advertising for years in part due to those brand-safety concerns, is thriving. Revenue grew by a factor of three inContinue reading »

The post Even In A Brand-Safety Climate, Reddit Is Winning Over Advertisers appeared first on AdExchanger.

Read more

Meet Consumers In The Moments That Matter – At Gas Stations

This article is sponsored by GSTV. It turns out fueling up can predict more about consumer behavior than marketers might expect.   A recent study produced by Mastercard and GSTV revealed fueling up leads to significant patterns in consumer spending. After analyzing nearly a year’s worth of aggregated, anonymized transaction data on Mastercard’s network, theContinue reading »

The post Meet Consumers In The Moments That Matter – At Gas Stations appeared first on AdExchanger.

Read more

Nextdoor’s CRO Lays Out The Welcome Mat For Advertisers

If you live in the United States, chances are you live in one of Nextdoor’s 190,000 active neighborhoods, which cover 90% of the country. But many in the advertising business haven’t yet worked with Nextdoor, which started selling ads less than two years ago. Leading that advertising push is Lauren Nemeth, a Google, AppNexus andContinue reading »

The post Nextdoor’s CRO Lays Out The Welcome Mat For Advertisers appeared first on AdExchanger.

Read more

What Went Wrong For Mic

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Rob Gabel, founder and CEO at Tubular Labs. Digital-native publishers sailed against strong headwinds in 2018, as continual shifts in the business model forced budget cuts, downsizing, “pivots to video” and more hurdles toContinue reading »

The post What Went Wrong For Mic appeared first on AdExchanger.

Read more

GDPR And Consent: Calm Before The Storm?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. A few days ago, I read an interesting exchange on Twitter. A well-respected newspaper editor-in-chief advocated for digital news being free, like the newspaper he had,Continue reading »

The post GDPR And Consent: Calm Before The Storm? appeared first on AdExchanger.

Read more

Fatherly CEO On How To Raise A New Kind Of Publisher

Toddler-age publication Fatherly was designed for the future of digital media. Fatherly CEO Michael Rothman, a veteran of Thrillist, envisioned a branded content-focused publication, with maybe a sideline of commerce via product licensing (not the JackThreads variety). Programmatic was out as an option. “We are at a place where audience doesn’t grow at a paceContinue reading »

The post Fatherly CEO On How To Raise A New Kind Of Publisher appeared first on AdExchanger.

Read more

The Open Exchange’s Value Prop Keeps Getting Better

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Friedman, COO at Goodway Group. In the past two weeks, I’ve been to two supply-side platform (SSP) summits and spoken in depth to more than a dozen publishers. I’ve learned a lot. In short,Continue reading »

The post The Open Exchange’s Value Prop Keeps Getting Better appeared first on AdExchanger.

Read more

PicsArt Gets Creative With Monetization

“The Sell Sider” is a column written for the sell side of the digital media community.  After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com on Friday. Think of PicsArt as the love child of Instagram and Photoshop in app form. Advertising and in-app purchases make up the bulkContinue reading »

The post PicsArt Gets Creative With Monetization appeared first on AdExchanger.

Read more

Taking Control Of Your Publisher Reputation

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Imagine if every impression could find its perfectly matched buyer. Demand-side platforms (DSPs) are the ultimate gatekeepers for screening inventory, but publishers onlyContinue reading »

The post Taking Control Of Your Publisher Reputation appeared first on AdExchanger.

Read more