New video ad classifications introduced this March--to bring more transparency to what advertisers are buying--are struggling to take hold among...
Publisher
LATV started as an LA-based cable network for music and culture in 2007. But to effectively reach its audience of...
Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off...
That's a wrap for NBCUniversal. Today, the company announced it had closed upfront talks, becoming the first major publisher to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For Pub Tech During the...
Content aggregator Flipboard, which curates writing, audio and video from over 4,000 publishers, launched a new product Thursday morning, called...
On Tuesday, Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more...
Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then...
The privately held publisher The New Republic, a 109-year-old title that offers leftist political analysis and reporting, has hired Michael...
The ad-tech vendor EMX, along with its parent company Big Village, filed for bankruptcy Wednesday evening in the state of...