In 2022, SPO solutions largely revolved around creating direct connections to so-called premium publishers. But machine learning (ML) and artificial...
Publisher
The most commonly cited rationale for publisher staffing cuts has been marketers’ hesitance to spend on advertising amid persistent economic...
Climate publisher called The Cool Down, launched in July by cofounder of Bleacher Report, Dave Finocchio, reached more than 1...
As publishers stand up more in-person events, many are working to determine how to best incorporate the virtual offerings they...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Personalization Delusion The ability to dynamically scale...
Advertisers are starting to see video games as an opportunity to reach audiences that have abandoned traditional media channels like...
An interview withKumaran RamanathanPresident“The Sell Sider” is a column written by the sell side of the digital media community. Foundry,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Path Less Traveled More publishers have signed...
The landscape of queer media has changed significantly in the nearly five years since Them launched, and the publisher aims...
No one said ad tech wasn't complicated. If a brand like Pepsi pays $ 10 to run an online ad...