What happens when tech-and programmatic-focused publishers get together to talk about post-cookie solutions and the future of their business? Discontent rises to the surface. “The frustration was finally bubbling over,” reports AdExchanger Associate Editor Anthony Vargas, who attended the inaugural Prebid Summit in New York City this week. Publishers in attendance expressed uneasiness about the […]
The post The Big Story: Simmering Frustrations In Publisher Land appeared first on AdExchanger.
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