Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP across podcasts, streaming audio and broadcast radio. Publishers in the Triton marketplace can opt into running the ads by ticking a box, said John Rosso, […]
The post Triton Digital, Amazon Publisher Services Team Up On Interactive Audio Ads appeared first on AdExchanger.
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