NBCUniversal’s One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Audience, which the company touts as its next step in cross-platform, audience-based advertising. With the offering, marketers can take advantage of NBCU’s AI-driven planning and activation tech,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected