Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advertisers see stronger performance, says Rachel Oppenheim, chief revenue officer at digital news startup Semafor, speaking on this week’s episode of AdExchanger […]
The post Why Semafor Embraces The B2B Publisher Mindset appeared first on AdExchanger.
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