In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much future-casting, critics said. Why weren’t there any conversations focusing on the here and now? How do publishers grow real revenue in […]
The post The IAB Tech Lab Publisher Protocol for 2026: A Q&A With Anthony Katsur appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup