Dotdash Meredith Will Be IAC’s ‘Biggest Cashflow Contributor’

Less is more for Dotdash Meredith, IAC’s fastest-growing business unit. When Meredith’s Health.com site migrated to Dotdash’s digital platform last week, the impact was immediate. Although the site now hosts 30% fewer ads, its pages load five times faster, and the click-through rate on ads is up by 60%. “While we took a quick hit… Continue reading »

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