When consumers have endless content choices, look to brand salience matters to get attention. Adweek Feed
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Performance marketing has fundamentally changed how marketers define success. Better targeting, attribution and optimization finally give marketing leaders what they’ve...
FOR IMMEDIATE RELEASE: Contact: Dave Colford Chief Marketer Network dcolford@accessintel.com The partnership will power live content, executive conversations and multi-channel...
The Winter Olympics ad tracker shows ongoing updates of the latest Milano Cortina commercials. Adweek Feed
Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some...
Disney reveals vertical video for Disney+ and a new measurement metric. Adweek Feed
The year was flooded with new products and pitches for ad dollars. Adweek Feed
Looking back on brand leadership shuffles at Airbnb, Hinge, Nike, McDonald's, Mattel, Tylenol and more. Adweek Feed
Industry experts answer the burning questions after Netflix announces it's acquiring Warner Bros. Discovery. Adweek Feed
America’s biggest department stores are changing, and changing fast. In the past quarter, for instance, Target has piloted a new...