Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O’Sullivan, co-founder of the data firm Sincera. “It’s data that puts the transaction in context,” he said. While metadata…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
And The News Gets Nothing; Build It Blox By Blox
Worthington interviews Bradbourne on Creative Relay podcast
New Agency Tall Poppy Is Positioning ‘Creative Sustainability’ as Its Differentiator