Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data...
User
The “P” in “ChatGPT” is perfect for cookieless targeting. Here “P” stands for pre-trained. It’s an aspect of the latest...
Privacy and personalization often feel mutually exclusive in ad tech. And no wonder. The online advertising industry is in the...
Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a...
Based on TikTok CEO Shou Chew’s appearance before the House Committee on Energy and Commerce on Thursday, Congress isn’t buying...
Pinterest reported revenue of $ 666 million for the second quarter, up 9% versus the second quarter of 2021 and...
Albert Calamug, who works on U.S. security public policy for TikTok, emphasized in a blog post Friday that all U.S....
By Julian Baring, Regional President – Americas, Adform Every article I read about the “cookieless future” leaves me envisioning a...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who’s Counting? The verdict is in: Nielsen likely undercounted...