Privacy and personalization often feel mutually exclusive in ad tech. And no wonder. The online advertising industry is in the midst of a mighty struggle to redefine itself in light of signal loss, regulatory scrutiny, platform privacy changes and negative consumer sentiment. (As a side note, whenever I try to explain the industry I write […]
The post This Startup Collects Mobile User Data – But Doesn’t Share It With Anyone appeared first on AdExchanger.
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