Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually killRead more
SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOSRead more
When private equity firm Blackstone announced its plan this week to acquire video-focused mobile ad network Vungle, multiple sources pegged the deal at $750 million – a remarkably large price tag for a company that only raised a little over $25 million. The question is, why so high? Mobile gaming is massive For one, Vungle has
It’s hard enough to develop features that work well for one app or site – let alone more than 100. But that’s the task at hand for Kara Chiles, senior director of product development at USA Today Network, a national news service that shares content and resources between USA Today and Gannett-owned local properties across the
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Any sign of bad traffic, and mobile game developer Glu flips the kill switch at the ad network and the publisher levels, said John Parides, Glu’s senior director of user acquisition. “This is something you need to be constantly monitoring,” said Parides, who’s been with Glu for almost five years, during which click spam became
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Smaato has a new CEO. The mobile supply-side platform told employees Friday morning that Ragnar Kruse and Petra Vorsteher are exiting the company they co-founded 15 years ago. Arndt Groth, who joined Smaato as president in 2017, will succeed Kruse, who had served as CEO since Smaato’s inception. Kruse and Vorsteher are handing over the
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Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s naming names. The suit, filed in early June in a San Francisco court, calls out Hydrane SAS, BidMotion, Taptica, YouAppi and AdAction Interactive for purchasing “nonexistent, nonviewable or fraudulent advertising.” Users who did see the
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Adjust raised $227 million in funding – and there’s no need to adjust your screen on the amount. The monster round, announced Wednesday, brings the Berlin-based mobile measurement company’s total funding to $250 million. It was led by new investors Eurazeo Growth, Morgan Stanley Alternative Investment Partners and Sofina, and existing investor Highland Europe. Previously,
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Facebook is bringing playable ads, an interactive format that lets users demo a mini version of an app before downloading it, to Audience Network starting Wednesday. It’s available within rewarded video and interstitial placements. In the coming weeks, Facebook is also planning to expand access to its rewarded video unit to all publishers across the
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MoPub released an SDK update on Tuesday that gives app publishers access to impression-level revenue data. Historically, that type of data – which lets user acquisition managers attribute revenue and lifetime value to specific users at the impression level – has been hard to come by. Most third-party ad networks haven’t been set up to
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