Five Early-Stage Ad Tech Startups That Aren’t Focused On Ad Tech

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Ad tech isn’t the investment free-for-all it used to be, but that doesn’t mean the category is dead. True, some types of ad tech have lost their luster. In April, the ad tech investment firm Luma Partners, for the first time since it started doing Lumascapes five years ago, registered fewer new DSPs, SSPs andContinue reading »

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Postmates Relies On Streaming Data To Deliver Positive Experiences On Demand

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The growth and product teams at delivery service app Postmates count on the same types of data to do their respective jobs: in-app behavior data, engagement data, location data and campaign data. All those data points, however, have to flow seamlessly for Postmates to balance the needs of its users, merchant partners and 65,000 couriersContinue reading »

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Why The Sacramento Kings View Their Stadium As A Digital Platform

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The NBA’s Sacramento Kings are entering the second season in the Golden 1 stadium, the centerpiece of the team’s new data-driven fan experience. “We tend to think of the stadium as a platform,” said Ryan Montoya, CTO of the Kings organization. “Everything plugs into an operating system, and the data can be shared throughout theContinue reading »

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Startup Backed By A Crew Of Angels, Including Jonah Goodhart, Raises $6.8 Million Series A To Gather Self-Declared Data

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Jebbit has a fresh approach to data collection: Ask the consumer to participate. The Boston-based startup, which announced a $6.8 million Series A on Wednesday, is helping enterprise brands and professional sports teams get consumers to proactively share their first-party data. The round was led by Manifest Investment Partners, with pinch-hitting from several strategic adContinue reading »

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Is Facebook’s Mobile Attribution Model Fair?

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Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit? It’s hard to say, because Facebook is what’s known as a self-attributing network, i.e., a walled garden. A self-attributing network is just what it sounds like: a platform that, usually because of its scale, has the powerContinue reading »

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Adsquare Intros Cross-Device Matching With Device IDs As The Foundation

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Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as the core identifier. On Tuesday, adsquare introduced mobile cross-device capabilities into its exchange through partnerships with Tapad, Drawbridge and Adbrain. Crosswise is coming soon. Rather than building mobile audiences based on cookies, the industry’s deContinue reading »

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Messenger Is A Simmering Revenue Opportunity For Facebook, But Organic Engagement Is The Top Priority

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Facebook is on a slow and steady quest to make Messenger as sticky as possible on the road to achieving its mission of becoming the WeChat of the West. “We see Messenger as an app to help people run their lives,” said Kemal El Moujahid, lead product manager for Messenger and M, Facebook’s virtual assistant.Continue reading »

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Facebook Outlines Messenger Advertising Plans, But Remains Focused On Video

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Facebook is pretty much minting money at this point. Despite concerns over ad load maxing out in the news feed, Facebook posted revenue of $9.32 billion for the second quarter, up 45% year over year from $6.43 billion. Mobile ad revenue at $8 billion was responsible for the vast majority of Facebook’s overall revenue inContinue reading »

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Sabio Mobile Tool Aims To Help Identify Premium In-App Supply

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Brands want high-quality mobile inventory – but they don’t have a standard way to define it, they can’t effectively measure it and there’s no easy way to find it at scale. Which is why mobile ad tech company Sabio Mobile, whose clients include Toyota, Wells Fargo, McDonald’s, Viacom and Lowe’s, released a validated publisher toolContinue reading »

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Apple On Where App Install Discrepancies Come From And What It’s Doing To Fix The Problem

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Apple sits on a trove of first-party customer data through its App Store, everything from credit card information to time-stamped app downloads tied to specific device IDs. Yet there are inconsistencies between the install counts and engagement metrics developers see in Apple’s UI and what they’re told by their third-party measurement partners – and that’s “notContinue reading »

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