Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the...
mobile
Mobile moments – and music – are having their moment. GroupM predicts that music streaming activity linked to “moods and moments” is...
This is the tenth installment of Home Screen, a series of profiles on mobile pubs and apps and the devs who...
A year ago, the rise of ad blockers put the online advertising ecosystem into an existential crisis. But not only...
This is the ninth installment of Home Screen, a series of profiles on mobile pubs and apps and the devs...
A few years ago, when Twitch CRO Jonathan Simpson-Bint would walk into meetings with agencies and advertisers, they’d cock a...
Kochava has spent the past year building up the Collective, its audience data co-op for in-app advertising. Last week, it...
FuturePlay Games relies primarily on advertising to monetize. But it had a devil of a time attributing ad revenue to...
Will Kassoy is CEO of AdColony – again. On Monday, Opera Mediaworks said it is changing its name to AdColony as...
Despite skyrocketing mobile traffic and climbing mobile conversion rates, British airline Monarch was struggling to determine precisely what was or...