A year ago Pinterest was in the process of winding down its sales and marketing services for all but two...
mobile
Glu Mobile wants users who will stick around for the long term. “In the past, a game company could put...
Traditional video metrics aren’t really cutting it for advertisers, especially on mobile. Moat is making the attempt with its Video...
Beacons started out as a solution in search of a problem. And now some beacon providers are companies in search...
In an event at the Mobile World Congress show in Barcelona, mobile monetisation firm OpenX is unveiling Native O|X. The...
Google will punish mobile sites that allow intrusive interstitial advertising, but it apparently won’t hold mobile apps to the same...
Aelphic Partners with Dailymition Exchange enabling mobile-first premium programmatic video ad buying. Adelphic is a leading mobile and cross-channel DSP....
MobileFuse is partnering with programmatic platform AppNexus to launch a new marketplace, MFX, that matches selected publishers with curated but...
You can now device target on Adwords. During campaign setup, if you go to the Device settings screen, it previously...