Poncho wants to “own the bed.” The weather app aims to start engaging with its core user base of millennials...
mobile
Retargeting is largely associated with product ads that stalk users across the internet.But Facebook sees retargeting as a tactic that...
IHeartRadio, the streaming app by media and radio giant iHeartMedia, puts app store reviews at the center of its customer...
The Body Shop is tapping into mobile wallet as more than just a way to pay.The cosmetics and skin care...
When fans visit the newly built Mercedes-Benz Stadium in Atlanta, they immediately face an entranceway deliberately stacked with visuals: a...
Marketers, forget virtual reality (VR) for now. VR and augmented reality (AR) often get lumped together, but AR is the...
Teen apparel brand Hollister is drumming up engagement with game-based ad units that are holding players’ attention for nearly a...
Location-based apps are getting an unexpected reprieve from Apple’s blue bar mandate, an overlay at the top of the phone...
MoPub is getting very cozy with its viewability vendors.On Thursday, the Twitter-owned mobile ad exchange released the latest version of...
Where a person goes can be used as a solid signal of intent, but that signal gets stronger and more...