In-app header bidding is coming to MoPub.On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to...
mobile
Product and marketing go hand in hand at OkCupid.There’s a dotted line between user engagement, platform tweaks and the deployment...
Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to...
Two years ago, lift tests weren’t something OLX Group even talked about.Today, lift tests, which measure the incrementality of a...
Searching and not being able to find the perfect GIF to embed within a chat is the definition of a...
AdColony’s Q4 revenue is expected to drop 5-10% more than it did last quarter and CEO Will Kassoy is out,...
Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The revelation that Kroger is developing a data-driven ad platform, Kroger Precision Marketing (KPM), to launch next year, underscores how...
Creative often gets neglected by app publishers gunning for installs – but it’s one of the most important aspects of any...