Google on Tuesday revealed two products at Google I/O designed to drive app downloads.The first is the ability to show...
mobile
Twitter unveiled a slate of live streaming and original programs at the company’s NewFronts presentation Monday night, coupled with new...
MoPub co-founder and former CEO Jim Payne is getting his next startup off the ground with MAX, a platform that...
Airfare and hotel prediction app Hopper is different from other travel booking services. When you download Hopper, the app tells...
AT&T CEO Randall Stephenson testified on Thursday in defense of the company’s $85 billion acquisition of Time Warner, which is...
Just two years after entering Europe, Verve is shutting down its European operations rather than tangle with the General Data...
Marketers use augmented reality and virtual reality primarily for entertainment industry stunts, but programmatic AR and VR advertising are showing...
Billboards aren’t a one-to-one media, unless we’re talking about “Three Billboards Outside of Ebbing, Missouri.”But advertisers are starting to inform...
AdColony further trimmed its executive ranks this week in an effort to streamline the business and get to profitability.The mobile...
This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including...