Emodo, Ericsson’s mobile ad platform for telcos, is aiming to boost the quality of location data in the ad ecosystem...
mobile
Ads.txt is headed to the app ecosystem. What form will it take? That’s still shaking out.The IAB Tech Lab released...
Facebook is hopping into in-app header bidding.Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All...
Apple is reportedly headed once more into the fray with the launch of a contextual ad network that could include...
Location marketing platform Verve is angling for a piece of the growing programmatic mobile video pie with the acquisition of...
Influencer marketing often gets lumped in with vapid Kardashian nonsense, PewDiePie antics and top-of-the-funnel fluff. But there’s no reason sponsored...
Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header...
Just because someone doesn’t have a smartphone doesn’t mean she doesn’t need shampoo.But reaching her with the right message on...
Apple just made a move under the radar that could cause third-party attribution providers to become obsolete.In late March, Apple...
Starting Wednesday, the Berlin-based mobile data exchange adsquare will offer refunds on the cost of data if the total delivery...