AppLovin is one of the most well-funded indie ad platforms out there – and it’s growing like a weed.The mobile ad...
mobile
Allison Holbrook, digital media manager at DSW, and Kolin Kleveno, head of programmatic at 360i, will speak at AdExchanger’s Programmatic...
The in-app waterfall is drying up. On Monday, Oath released a new version of Super Auction, its replacement technology for...
Google is testing header bidding – again. But this time it’s for in-app demand.On Thursday, Google announced the kickoff of a...
Reddit is banking on native mobile ads to generate advertiser karma.Starting March 19, advertisers will be able to buy native...
The cross-device identity company Drawbridge abandoned its advertising business in the EU and is trying to reconcile its data business...
This is the second in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including...
Placed, the Snap-owned location data company, is giving away its analytics tool for free.Starting Thursday, brands and media planners can...
AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network…App advertisers used to have to run six or...
Mobile texting never quite made it into the marketer toolkit, but some online sellers are re-examining SMS as a more...