Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition...
mobile
Ericsson remains keen on ad tech.On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo...
Deep-link startup Branch earned its Facebook mobile marketing partner (MMP) stripes on Wednesday and launched an attribution tool for paid...
Paris-based app retargeting platform Adikteev – think Criteo for apps – snagged $12 million in Series B on Tuesday.The company plans to...
There’s no point eating up engineering resources to build technology that can be provided out of the box, Lomit Patel,...
Apps lean heavily on Facebook for their paid user acquisition efforts, but they also want more control over how and...
A budding sense of optimism around Twitter was substantiated Thursday when the social platform announced its first-ever quarter of profitability...
This is the first in a series of deep dives from AdExchanger on mobile fraud, including guides to fraud tactics...
The cookie is under pressure.On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can...
With Time Warner on board or not, AT&T is pushing forward with its vision for the next potential addressable ad...