AdColony will lay off more than 20% of its workforce and exit the mediation and ad-serving game in a bid...
mobile
Ericsson is taking the wraps off its DMP for telcos.On Thursday, the Swedish networking giant announced the global launch of...
Leanplum is leaning into machine learning and mobile marketing automation with $47 million in Series D funding, announced Wednesday.The round...
Messenger hopes to insinuate itself deeper within the customer journey.On Tuesday, Facebook released a closed beta test of a customer...
When Snap acquired location-based data company Placed over the summer, agencies got excited about the prospect of intermingling the data...
Most brands don’t want to be the first thing someone thinks of when they get a stress headache or feel...
Although the industry is settling on a few practical uses for beacons, primarily as a helpmate for attribution, they’re just...
Marketers are open to spending on location data, but they lack the proof to show that their efforts are working.“It’s...
Publishers are on the cusp of only needing one software development kit (SDK) to measure in-app viewability.On Wednesday, the IAB...
The redesigned App Store in iOS 11 creates a challenging environment for mid-tail and long-tail app developers.Apple’s primary goal with...