Apple sits on a trove of first-party customer data through its App Store, everything from credit card information to time-stamped...
mobile
Uber’s rider-focused ad spend has increased twentyfold in the last year and a half.“The onus that puts on us to...
Facebook ads are effective within Facebook, but how good are they within a mixed-media campaign, or when assessed over the...
Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview,...
Back when real-time auction app Tophatter was founded in 2012, it spent as much as 95% of its user acquisition...
The mobile data platform Segment on Thursday announced a $64 million Series C round led by the Y Combinator Continuity...
Advertisers and agencies can now buy ads on the Facebook Messenger home screen – but they lack the necessary levers to...
The Mobile App Space Needs Standards, But Post-View And Post-Click Attribution Are Major Speed Bumps
While mobile app advertising is in dire need of standards, that prospect is easier said than done.Confusion and wrongheadedness in...
Mobile creative is a Catch-22.While rich media units are engaging, they’re expensive to make and tougher to scale than programmatic...
Episode, a choose-your-own-adventure storytelling app, is choosing a road to revenue centered on the user experience first. Monetization is delicately...