Buffalo Wild Wings is leveraging interactive mobile video to extend its TV advertising efforts – and give consumers a chance...
mobile
Ad tech isn’t the investment free-for-all it used to be, but that doesn’t mean the category is dead. True, some...
The growth and product teams at delivery service app Postmates count on the same types of data to do their...
The NBA’s Sacramento Kings are entering the second season in the Golden 1 stadium, the centerpiece of the team’s new...
Jebbit has a fresh approach to data collection: Ask the consumer to participate.The Boston-based startup, which announced a $6.8 million...
Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit?It’s hard to...
Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as...
Facebook is on a slow and steady quest to make Messenger as sticky as possible on the road to achieving...
Facebook is pretty much minting money at this point.Despite concerns over ad load maxing out in the news feed, Facebook...
Brands want high-quality mobile inventory – but they don’t have a standard way to define it, they can’t effectively measure...