Tapping into international markets, particularly the US, is lucrative but far from easy for a mid-size game developer from Indonesia,...
mobile
Trying to convince brands to advertise in games used to feel like talking into the wind.But sentiment is starting to...
Snap’s revenue grew 44% year over year to $262 million in the second quarter. Its average revenue per user –...
As Johnson & Johnson’s senior manager for shopper marketing, Kris Cevasco spends most of her day figuring out how to...
Google is going full-court press on universal app campaigns (UAC) through a partnership with Unity Technologies, a company that makes...
Search and ye shall find Apple search ads in six new markets.Starting Wednesday, developers in France, Germany, Italy, South Korea,...
There’s still no magic pill that ties advertising to outcomes.Take Lyft, which can connect metrics to spend in display and...
It seems everyone wants a piece of AppLovin. Private equity firm KKR bought a $400 million minority stake in the...
Snapchat took a short-term revenue hit last year when it pivoted from its original direct branding business to a self-serve...
Machine Zone’s (MZ) experiment with homegrown ad tech is over.The gaming company shuttered Cognant, an internal demand-side platform created in...