Google still brings in the big bucks, but its costs are skyrocketing as well as the digital media giant pushes...
mobile
For many app publishers, the General Data Protection Regulation (GDPR) was an opportunity to examine each of their many SDK...
MillerCoors doesn’t have the opportunity to collect much first-party data: Most of its sales come through independently-owned convenience and liquor...
In less than two years, The Meet Group managed to diversify its revenue from a near total dependence on programmatic...
Former AppLift CEO Tim Koschella is launching a company called Kayzen to help app marketers bring their programmatic ad buying...
Some ad tech companies are getting out of the managed media business – and others are jumping in with both feet.On...
What does a 13-year-old have in common with a retired woman and a middle-aged man? They all play mobile games.“There’s...
AppOnboard is onboarding VC cash hand over fist.On Wednesday, the mobile app demo and analytics startup with a platform allows...
Mobile performance marketers who work with multiple ad partners spend less to acquire users.A growth marketer who works with five...
After a protracted, year-long alpha period, the IAB Tech Lab has released the specs in beta for the app version...