MoPub released an SDK update on Tuesday that gives app publishers access to impression-level revenue data.Historically, that type of data...
mobile
Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic.“There’s a lack...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Verve’s big bet on programmatic video last year doesn’t appear to be panning out.This week, less than one year after...
Although Facebook, Instagram, YouTube and Twitter are getting more expensive, they remain the go-to places for brand-building campaigns. That’s the...
Jason Lapp, a longtime WPP and Kantar executive, is taking over as CEO of Kiip.Last Friday, a grand jury indicted...
Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused...
Oracle has uncovered an ad fraud operation it calls “DrainerBot,” which siphoned off ad dollars and monthly data packages. Oracle’s...
How can a brand take advantage of the 5G revolution today? Actually, that’s a trick question. The next evolution of...
Zeotap is launching a global identity graph to try and beat LiveRamp to the punch across the pond. On Tuesday,...