The waterfall wasn’t working out for WeatherBug.“We had what I call ‘too-many-SDKs syndrome,’” said Olivier Vincent, president and general manager...
mobile
Stories. It seems like everybody’s got ‘em, from Snap and LinkedIn to Instagram and Facebook – and now Google.But while AMP...
Snapchat saw promising gains for its advertising platform in earnings reported Thursday. The company reported a record-high $298 million in...
Verizon’s Oath content and advertising subsidiary brought in $1.8 billion in the past quarter, down 6.9% from the same period...
When Shpock, a European shopping app, started using search behavior to inform its ad targeting this year rather than just...
Mobile ad network InMobi will acquire Pinsight Media, Sprint’s mobile advertising and insights unit, the companies said on Wednesday. A...
Without a way to calculate ad revenue per user, optimization is just an educated guessing game.“I wouldn’t call it a...
Snapchat introduced ecommerce advertising capabilities on Thursday, including a product catalog ad format called Collection Ads, a performance marketing agency...
Organic use of Facebook Stories is on the rise, and now Facebook is making the case to advertisers.On Wednesday, Facebook...
Virtual reality still has much runway to travel before it lands a permanent spot on the media plan. It’s niche.But...