Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad network, AdMob, and replace it with a unified auction. “Think of it as [Google’s] Exchange Bidding, but for networks,” said Sissie
The post Google's AdMob Bids Adieu To The Waterfall With Its Take On In-App Header Bidding appeared first on AdExchanger.