Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials....
Ways
Experts expect some retailers to band together while others will cut out adtech middlemen. Adweek Feed
The newly combined company could lead to more personalized streaming and greater TV buying power. Adweek Feed
Kathmandu has teamed up with Australian comedy duo and travel enthusiasts The Inspired Unemployed to launch its new Trailhead pack....
U.S. leader John Furner succeeds Doug McMillon as company CEO Adweek Feed
Under price pressure, consumers abandon their usual shopping behaviors. Adweek Feed
The tech giant is racing against other social platforms, DSPs, and CTV players. Adweek Feed
The streaming industry is preparing for the upfronts, making the timing of the tariffs particularly awkward. Adweek Feed
The future of TV was on display at CES, and data and artificial intelligence were at the center of it....
Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom,...