Nestlé appoints OpenMind by GroupM as media partner

AUCKLAND, Today: Nestlé Oceania has appointed OpenMind, powered by GroupM, as its media agency for Australia and New Zealand, involving iconic brands like KitKat and Nespresso. This follows a detailed tender process part of a global media strategy revamp.

Anneliese Douglass said, “We wish to thank UM, Publicis and GroupM for all their work as part of the review. All three presented compelling, quality work which highlighted the strength of Australia and New Zealand’s media companies.”

Douglass added, “In particular, I wish to acknowledge the work of UM, who have delivered great strategic work and strong media buying results since 2018. We wish them all the best for the future.”

“The Nestlé Australia and New Zealand team is looking forward to our future relationship with OpenMind powered by GroupM,” Douglass concluded.

“We are thrilled that Nestlé has chosen OpenMind to help deliver on its media transformation across ANZ.”

Aimee Buchanan remarked, “We are thrilled that Nestlé has chosen OpenMind to help deliver on its media transformation across ANZ.”

Buchanan also noted, “We were immediately excited by the Nestlé ambition and have loved working through this process with the team. Our proposed combination of capability, innovation and technology resonated as a vehicle for growth.”

She wrapped up with, “We can’t wait to get started working on these amazing brands, with this great group of marketers.”

The partnership kicks off on June 1, 2024.