Zefr is the latest company to name a chief AI officer. Jon Morra was promoted to the role in February after about seven years with the company. Zefr is among the brand safety and suitability vendors with a specialty in rating contextual placements across the walled gardens, including YouTube, TikTok and Meta. Over time, Morra […]
The post Zefr’s New AI Chief Wants To Prove The Value Of ‘Truthiness’ appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup