GroupM State Of Digital: CPMs Rise, The Duopoly Reigns And Ecommerce Soars

GroupM’s State of Digital report, released Thursday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains its stronghold over the digital economy. Marketers in 2017 spent 44% of their digital budgets programmatically, according to the report. That’s up from 31% in 2016, and GroupM predicts it will rise to 47% inContinue reading »

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Pitch Pressure: Marketers Demand More During Reviews – Even When It Comes Down To Price

Agencies are calling 2018 “Mediapalooza Two” as brands review an inordinate amount of accounts, following a pattern that began in 2015. Since January, brands including Microsoft, Shell, Asda and Mondolez have put a collective $10 billion worth of media accounts up for review, according to research firm ID Comms. But this year, brands are puttingContinue reading »

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Industry Legend Irwin Gotlieb Steps Down As GroupM Chairman, Transitions To Senior Adviser

GroupM said Friday that global Chairman Irwin Gotlieb will step back from his role to become a senior adviser to the company. Gotlieb was GroupM’s founding CEO in 2003 and ran the company until transitioning to Chairman in 2012. GroupM’s global CEO Kelly Clark will continue to lead WPP’s media-buying unit. Gotlieb has made aContinue reading »

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NBCU Develops A Unified Ad Metric To Level The Playing Field Between TV And Digital Impressions

NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as digital – on impressions. NBCU revealed Thursday that it would begin to measure live, on-demand and time-shifted TV ad buys using a common impression-based metric called CFlight. CFlight will be part of NBCU’s upfront pitch andContinue reading »

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AT&T Advertising’s Talent Bench Takes Shape

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Ever since AT&T hired GroupM honcho Brian Lesser last August to lead its new advertising and analytics business, he’s been on a hiring spree. And many of the recruits share one thing in common: They’ve earned their programmatic stripes in some capacity. Time will tell how the AT&T Advertising & Analytics division will develop shouldContinue reading »

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The Media Agency’s Guide To GDPR And EPrivacy

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On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject to a new set of laws around targeting European consumers. The GDPR, which makes it illegal for businesses to use EU citizens’ data without proper basis or consent, will limit media agencies’ ability to targetContinue reading »

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WPP’s Sorrell Says CPGs Still Cool On Spending, Admits Being Slow To Leverage Kantar

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Despite a slight uptick in CPG volumes in Q4 2017, WPP CEO Martin Sorrell still predicts cyclical budget cutting from the sector due to pressure from activist investors and zero-based budgeting (ZBB). “What we see in packaged goods, certainly, is a continued caution,” he said on WPP’s Q4 and FY 2017 earnings call Thursday. “IContinue reading »

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Mindshare Moves Fast – And Breaks A Few Things – To Keep Up With Client Needs

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As the first homegrown WPP agency, GroupM’s Mindshare has always had an entrepreneurial spirit. “We were born in Asia when Madison Avenue and the high street of London told us you can’t have a media independent,” said Mindshare’s US CEO, Adam Gerhart. “That provocateur and internal upstart mentality is pervasive in everything we do.” TheContinue reading »

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Demystifying Agency Data Platforms

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Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on the open web. So the major holding companies have each developed data platforms to meet their clients’ needs. The question is: What’s the difference between their offerings? Publicis Groupe’s Spine, IPG’s AMP, WPP’s mPlatform, DentsuContinue reading »

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Grading YouTube’s Latest Brand-Safety Safeguards

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Dominique Netto, head of client services at [m]PLATFORM – GroupM. After the brand-safety sagas of 2017, Alphabet appears to be using some of that $27.7 billion Q3 revenue to further develop brand safety across YouTube. ThereContinue reading »

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