New GroupM Global CEO Christian Juhl Has Big Ambitions, But Faces Challenges

GroupM has a new global boss. Christian Juhl, the former global CEO of Essence, was named global CEO of media buying giant GroupM on Tuesday. Juhl takes over for Kelly Clark, who joined as global CEO in 2016 with a three-year commitment to the role. Essence has not yet named a successor for Juhl, butContinue reading »

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Cannes 2019: Creative Meets Performance, DTC Shows Up And Regulation Looms

The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour. But this year, beyond the branded yachts and magnum-sized bottles of rose, proving that creativity drove business performance will be a key ingredient in winning awards as marketers struggle for growth. Creatively, the focus willContinue reading »

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GroupM: Digital Brands Fuel Robust Ad Spend Growth, But Foundation Is Shaky

Facebook, Amazon, Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders, according to a global ad forecast from GroupM, released Wednesday. As an advertiser category, digital natives are fueling the fire on global ad spend growth. Granted, GroupM doesn’t expect the 2019 growth rate to beContinue reading »

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Xandr Rebrands AppNexus DSP To ‘Xandr Invest,’ Gives It Exclusive Access To AT&T Data

Xandr is making AT&T data available to buyers across all media types through AppNexus’s demand-side platform (DSP), which it has rebranded as Xandr Invest. Xandr Invest launched Monday and allows advertisers to layer AT&T’s first-party data when buying inventory available through the AppNexus exchange as well as inventory from Xandr’s premium video network, Community. AdvertisersContinue reading »

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GroupM Launches Startup Accelerator To Simplify The Vendor Landscape

Despite ad tech consolidation, the Lumascape isn’t shrinking, and it’s tough even for agencies to help their clients find the right tech partners. So GroupM launched a startup accelerator program on Monday to streamline that process. GroupM will select four US-based startups to participate in the three-month mentorship program, called AdVentures, with clients including Mike’sContinue reading »

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At 4A’s Decisions 2020, Agencies Struggle With Inertia

Big agencies’ inability to quickly change their legacy structures has eroded their value to clients. “We are too passive,” said Nick Brien, CEO of Dentsu Aegis Network in North America, on stage at the 4A’s Decisions 2020 conference in Washington, DC on Monday. “We are slow to change. We’re too incremental. We have legacy structuresContinue reading »

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Kraft-Heinz’s $15B Write-Down Shows Why Marketing Still Matters

Kraft-Heinz’s $15 billion write-down on Kraft and Oscar Meyer last week shows that underinvesting in marketing and brand hurts long-term growth. “It indicates investment in innovation and branding is essential,” said Martin Sorrell, CEO of S4 Capital. “In addition to being frugal, you have to invest in product or service innovation and marketing. You’re throwingContinue reading »

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Brian Wieser Leaps From Pivotal Research To Global Role At GroupM

Brian Wieser is heading back to the agency world, joining WPP’s media buying unit GroupM as global president of business intelligence, the company said Wednesday. He will report to GroupM CEO Kelly Clark. It might seem like an odd time to jump to an agency, given the volatility of the industry and the epic amountContinue reading »

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How Xaxis Has Changed; Data-Driven Marketing (The Book)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clear Your Desk The buy-side push for ad tech transparency has changed Xaxis, the GroupM trading desk with a black box ad-buying model. The business has made some concessions, like offering self-service products and disclosing its margins, reports Digiday. Xaxis has also embraced outcome-basedContinue reading »

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Tim Castree Named CEO Of GroupM North America

GroupM said Wednesday that Wavemaker global CEO Tim Castree has been named CEO of GroupM North America. Castree does not yet have a successor and will stay on in an advisory role at Wavemaker until a replacement is named. Castree’s big task will be to get GroupM back to growth in North America, its slowestContinue reading »

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