Zenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018

AdExchanger |

Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits. That’s the insight from global ad spend forecasts released Sunday by GroupM, Zenith and Manga, which predict the industry will grow between 3.1% and 5.2% this year to as high as $535 billion, as reported by Magna. Advertising growthContinue reading »

The post Zenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018 appeared first on AdExchanger.

Read more

Rob Norman Shares His Industry Outlook After 30 Years In The Media Biz

AdExchanger |

Agencies are dying? Don’t tell that to Rob Norman, chief digital officer and veteran of WPP’s GroupM, who said Monday he will step down from his full-time role to become a part-time adviser for the company. But even if agencies aren’t having a near-death experience, they should behave like they are, Norman said: “If youContinue reading »

The post Rob Norman Shares His Industry Outlook After 30 Years In The Media Biz appeared first on AdExchanger.

Read more

With The Trading Desk Heyday Behind It, Xaxis Shifts Its Narrative To Guaranteed Outcomes

AdExchanger |

As holding companies distribute programmatic knowledge to their operating agencies, trading desks are repositioning to stay relevant to clients. Xaxis, GroupM’s trading desk that pioneered the model of selling media to clients at a mark-up on a guaranteed CPM, will now buy for clients on guaranteed metrics that impact business performance, such as viewability andContinue reading »

The post With The Trading Desk Heyday Behind It, Xaxis Shifts Its Narrative To Guaranteed Outcomes appeared first on AdExchanger.

Read more

GroupM Pulls Spend From Middlemen With Hidden Fees

AdExchanger |

If an agency spends $100 programmatically for its client, how much money actually ends up with the publisher? Agencies and marketers want to know – especially GroupM. As awareness of hidden fees continues to rise, GroupM is doing more than just tracking where media spend ends up. It’s pulling and rerouting spend to take advantageContinue reading »

The post GroupM Pulls Spend From Middlemen With Hidden Fees appeared first on AdExchanger.

Read more

Sherry Smith Takes The Helm At Xaxis-Owned Triad Retail Media

AdExchanger |

Triad Retail Media promoted its chief customer officer, Sherry Smith, to the CEO position on Tuesday. Roger Berdusco, Triad’s CEO of 11 years, is leaving the company to pursue other opportunities. Triad manages ad sales on major retailers’ ecom sites including Walmart, Sam’s Club, eBay, Stubhub, Staples, Toys R Us, and most recently, Barnes &Continue reading »

The post Sherry Smith Takes The Helm At Xaxis-Owned Triad Retail Media appeared first on AdExchanger.

Read more

EMarketer Cuts TV Ad Spend Forecast By $1B Due To Cord Cutters – But Some Agencies See A Brighter Future

AdExchanger |

US cable TV networks are being strangled by cut cords. Research firm eMarketer lowered its US TV ad spend forecast for 2017 by $1 billion on Wednesday, citing “faster-than-expected growth in cord cutting” as the main contributor to the decline. US TV ad spend will still grow, the firm predicted – but by just 0.5%Continue reading »

The post EMarketer Cuts TV Ad Spend Forecast By $1B Due To Cord Cutters – But Some Agencies See A Brighter Future appeared first on AdExchanger.

Read more

CPG Spend Cuts Cause GroupM And Zenith To Lower Global Ad Spend Forecasts

AdExchanger |

Both Publicis Groupe’s Zenith and WPP’s GroupM have lowered their 2017 ad spend forecasts, due to cost-cutting clients and slow economic growth in global markets. Zenith projects 4% growth for the global ad market by the end of the year, down from its original forecast of 4.2%. GroupM revised its 4.4% forecast down to 3%,Continue reading »

The post CPG Spend Cuts Cause GroupM And Zenith To Lower Global Ad Spend Forecasts appeared first on AdExchanger.

Read more

Six Agency Holding Groups To Use OpenSlate To Audit Brand Safety On YouTube

AdExchanger |

Advertisers want measurement that assesses video brand safety. And the latest beneficiary of that need is OpenSlate, a video analytics company that can determine if ads were placed alongside appropriate video content on YouTube. The YouTube measurement partner said Thursday it’s bringing a new brand safety auditing tool for YouTube to market, partnering with independentContinue reading »

The post Six Agency Holding Groups To Use OpenSlate To Audit Brand Safety On YouTube appeared first on AdExchanger.

Read more

Leaving The Trading Desk Model Behind, Holding Companies Embed Specialists At Agencies

AdExchanger |

At agencies, “centers of excellence” are on the outs. Instead, holding companies are moving the specialists who once powered their analytics hubs and trading desks closer to client work by embedding them in account teams at their operating agencies. “The idea is to infuse a data-driven philosophy and culture within agencies and support [them] notContinue reading »

The post Leaving The Trading Desk Model Behind, Holding Companies Embed Specialists At Agencies appeared first on AdExchanger.

Read more

GroupM Sets Its Own Viewability Standards For Social In-Feed Ads

AdExchanger |

WPP’s media-buying unit GroupM on Thursday unveiled its own global viewability standard for display and video ads on social media feeds. Display ads must be 100% in view for one second before a user scrolls past to count as viewable. Video ads still have to be 100% in view, but can be initiated as autoplayContinue reading »

The post GroupM Sets Its Own Viewability Standards For Social In-Feed Ads appeared first on AdExchanger.

Read more