Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of data points across the web. To help manpower-strapped agencies free up time to devote to higher-order campaign planning tasks rather than data management, WPP-owned GroupM has struck a new partnership with Google. On Wednesday, GroupM […]
The post To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google appeared first on AdExchanger.
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