With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to test the Privacy Sandbox APIs. Better late than never. With support from Google, WPP-owned GroupM announced a new initiative on Wednesday to integrate Privacy Sandbox tests into the media plans of select clients over the […]
The post GroupM Does Its Part To Kickstart Privacy Sandbox Testing appeared first on AdExchanger.
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