Privacy

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Experts Weigh In On What Apple’s New Privacy-Safe Social Login Option Means For Advertisers

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Apple dropped a mini bombshell Monday at its Worldwide Developer Conference: a privacy-safe logon button for apps. Positioned as “the fast and easy way to sign in without all the tracking” according to SVP of software engineering Craig Federighi, “Sign in with Apple” is a developer-initiated alternative to the single sign-ons offered by the likes… Continue reading »

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Bevy Of CCPA Amendments Pass California Assembly. Next Stop: The Senate

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A crop of amendments to the California Consumer Protection Act have been sent to the state Senate for a vote. The bills, which aim to modify and clarify the regulation, were first approved in waves by the California Assembly throughout the month of May. The ones that receive the Senate’s eventual blessing will then head… Continue reading »

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With Cookies Nearly In The Rear View, Apple Cracks Down On Social Logins

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Apple’s high-profile assault on third-party tracking continues. Starting with iOS 13 in the fall, users will be able to log in to apps and services using Apple Face ID without sharing other personal information. The new “Sign in with Apple” button, an unconcealed jab at Google and Facebook, is a way to sign in “without… Continue reading »

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One Year Into GDPR, Most Apps Still Harvest Data Without Permission

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While good-acting companies knock themselves out trying to comply with data protection and privacy laws, and regulators debate the minutiae of cookie consent policies, bad actors simply couldn’t care less. The front door may be locked, but the basement windows are wide open. Unauthorized data harvesting from mobile apps has continued nearly unabated in the… Continue reading »

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French Regulators Gift Pubs With A One-Year Break Before They Need To Comply With New Cookie Consent Rules

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France’s data protection authority is giving publishers until the spring of 2020 to design and deploy GDPR-compliant cookie consent notices. Until then, scroll consent – aka, soft or tacit consent – will be acceptable. At a meeting in late April, representatives from the Commission nationale de l’informatique et des libertés told French industry trade organizations… Continue reading »

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Irish Regulators Begin Investigating Google For GDPR Infringement

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Real-time bidding is under the gun in Europe. On Wednesday, Ireland’s Data Protection Commission (DPC) opened a formal investigation into whether Google’s ad-exchange data-processing practices violate the General Data Protection Regulation (GDPR). GDPR celebrates its first birthday on May 25. A complaint filed in September 2018 with regulators in Ireland and the United Kingdom triggered… Continue reading »

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Facebook’s Clear History Feature May Mess With Its Targeting Options

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Facebook says it’s finally going to start rolling out its long-overdue Clear History feature “in the coming months.” That activation means Facebook will have less access to certain forms of targeting data. On Tuesday, Facebook warned advertisers that the tool, which will eventually give people the ability to see and delete the data that third-party… Continue reading »

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Everything You Need To Know About Fingerprinting After The Chrome Crackdown

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Browser fingerprinting isn’t a new tactic, but it’s newly in the headlines as all of the primary web browsers – Safari, Firefox and now Chrome – crack down on the practice in the name of privacy. The main problem with fingerprinting from a privacy perspective is that there’s no way for a consumer to opt out or to… Continue reading »

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The Five Looming Questions About Google Chrome’s New Privacy Rules

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Google Chrome is making it easier for its users to block cookies and harder for ad tech companies to do fingerprinting. But Google’s dominant position in online advertising means even small changes will unleash a cat-and-mouse game with ad tech companies, who may choose to sidestep the new restrictions. There’s also the concern that consumers… Continue reading »

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