Data Transparency Laws Are Coming. Are You Ready to Disclose?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. Sir Francis Bacon is often credited with the phrase, “Knowledge is power.” It isContinue reading »

The post Data Transparency Laws Are Coming. Are You Ready to Disclose? appeared first on AdExchanger.

Read more

What Would The Media Plan Look Like Without Facebook?

While Facebook’s earnings last Tuesday prove that marketers still spend, some wonder if consumer backlash against the platform could one day damage brands advertising on it. “The slow stream of press has caused more angst and questions,” said James Douglas, executive director and head of media at performance agency Reprise. “Every day it seems likeContinue reading »

The post What Would The Media Plan Look Like Without Facebook? appeared first on AdExchanger.

Read more

Ad Trade Orgs Appeal To California AG: Clarify Your Privacy Law, Please

Attention: Attorney General, State of California Re: California Consumer Privacy Act You’re killing us here. Thanks, The advertising industry The California Consumer Privacy Act (CCPA) is set to take effect in 2020 and the advertising community is desperate for some clarification. On Tuesday, a coalition of ad trade orgs sent a joint letter to theContinue reading »

The post Ad Trade Orgs Appeal To California AG: Clarify Your Privacy Law, Please appeared first on AdExchanger.

Read more

Polish Privacy Group Celebrates Data Protection Day With A Nastygram For RTB

GDPR grievances are spreading like cumulus clouds across Europe. Next stop: Poland. On Monday, the Panoptykon Foundation, a digital rights watchdog in Poland, filed a complaint to the Polish Data Protection Authority (Urząd Ochrony Danych Osobowych or UODO), arguing that data used by Google and other ad tech vendors violates the General Data Protection RegulationContinue reading »

The post Polish Privacy Group Celebrates Data Protection Day With A Nastygram For RTB appeared first on AdExchanger.

Read more

Marketers Must Step Back From Personalization And Automation

“We’re privacy-centric,” said every marketer ever. But what was once a reflexive statement must now be backed by substance. Despite excitement about harnessing data to send the right message to the right person at the right etc., marketers must now wrestle with whether they should simply because they can. One of the major themes atContinue reading »

The post Marketers Must Step Back From Personalization And Automation appeared first on AdExchanger.

Read more

What Does Google’s GDPR Fine Mean For The IAB’s Consent Framework? (Probably Nothing Good)

Google got dinged by France’s data protection watchdog on Monday for failing to properly collect user consent under the General Data Protection Regulation. It was only a scratch but the ruling could signal a rough road ahead for the industry’s consent framework. The 50 million euro fine levied by the CNIL (the Commission nationale deContinue reading »

The post What Does Google’s GDPR Fine Mean For The IAB’s Consent Framework? (Probably Nothing Good) appeared first on AdExchanger.

Read more

France Slaps Google With 50 Million Euro Fine – Largest Yet Under GDPR

France’s data protection authority issued a 50 million euro fine against Google on Monday for failing to comply with the General Data Protection Regulation. Not only was Google found not to have the proper consents in place from its users to collect and process data for personalization and ad targeting, it may not even haveContinue reading »

The post France Slaps Google With 50 Million Euro Fine – Largest Yet Under GDPR appeared first on AdExchanger.

Read more

Meet the US Academic Who Just Got Cambridge Analytica To Plead Guilty To A Crime

An American associate professor of media design is perhaps not the first person who comes to mind as the driving force behind an effort to test the limits of European data protection law, but there you go. David Carroll, who teaches at the New School’s Parsons School of Design in New York City, is partwayContinue reading »

The post Meet the US Academic Who Just Got Cambridge Analytica To Plead Guilty To A Crime appeared first on AdExchanger.

Read more

Weather Channel Location Data Lawsuit Signals Stormy Times Ahead

California is gearing up to be a privacy battleground in 2019. On Thursday, the city attorney for Los Angeles filed a lawsuit accusing The Weather Channel app and its parent company IBM, of duping users into providing permission to collect geolocation data without explaining exactly how that data would be used, aka, not just forContinue reading »

The post Weather Channel Location Data Lawsuit Signals Stormy Times Ahead appeared first on AdExchanger.

Read more

GDPR Will Pick Up Momentum In 2019

Freight trains take time to build steam. That’s your metaphor for what’s to come in 2019 for the General Data Protection Regulation. “I think people were expecting a massive fine on Day One,” said Forrester principal analyst Fatemeh Khatibloo, “[but] these investigations take time.” Data protection authorities (DPAs) across Europe have their hands full fieldingContinue reading »

The post GDPR Will Pick Up Momentum In 2019 appeared first on AdExchanger.

Read more