Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year...
Privacy
You know that scene in “Being John Malkovich” where John Malkovich, playing a version of himself, enters his own mind...
The Chrome Privacy Sandbox, Google’s petri dish for testing and developing privacy-preserving ad targeting and measurement, has become the rope...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have...
Rather than rounding up the obvious online privacy trends of 2023, let’s dive into the weeds. Because we’ve spent enough...
In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products...
Meta's decision to launch an ad-free tier for Instagram and Facebook users in much of Europe has been positioned as...
This is the last Data Privacy Roundup of 2023. And because it is the birthright of every trade journalist to...
How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” said Tony Katsur,...
Over the next few months (and years), we’ll likely see the introduction of new state laws protecting consumer privacy. These...