Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla., this week is that...
Testing
TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing...
With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to...
Brad Collett, Executive Creative Director of Stanley St, challenges Google Bard to come up with five advertising ideas in five...
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chasing Influencers The creator economy spending frenzy that began...
As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in...
For years, walled gardens made it practically impossible to build alternative advertising analytics or launch creative testing startups. What analytics...
Everyone in our industry has been on the edge of their seat since Google first began developing the Privacy Sandbox...
Reddit is testing the addition of live chat to Redditors' chat tabs, making that tab the single destination for all...