Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chasing Influencers The creator economy spending frenzy that began...
Testing
As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in...
For years, walled gardens made it practically impossible to build alternative advertising analytics or launch creative testing startups. What analytics...
Everyone in our industry has been on the edge of their seat since Google first began developing the Privacy Sandbox...
Reddit is testing the addition of live chat to Redditors' chat tabs, making that tab the single destination for all...
As companies continue to flock to the metaverse, Roblox is rolling out a new ad product that will allow brands...
Last year, the IAB released a report that showed just how much money advertisers are pumping into CTV: In 2021,...
ABC reality juggernaut The Bachelorette is the star of Twitter's test of custom timelines on the web. The social network...
Twitter began a limited test of CoTweets, a way for two people to team up on the same tweet. CoTweets...
Twitter is testing the addition of the ability to toggle between For You and Latest timelines within its Communities. The...