Chasing ad performance is a never-ending process. “There’s no chill in the performance world,” said John Sheldon, CMO of SmileDirectClub,...
Testing
Criteo is preparing for the end of third-party cookies. That’s what you do. But third-party cookies aren’t dead yet. “Our...
Meta began testing two new ways for creators to monetize their presence in Horizon Worlds. The company explained in a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get In The Sandbox The moment you’ve been...
Twitter is testing a clipping feature for its Twitter Spaces audio option, which allows hosts to clip up to 30...
Twitter is testing a new option for its Spaces Recording, enabling some users to see counts of the number of...
Clubhouse introduced three new features Thursday: Share on Clubhouse, Share Counts and Web Listening for Replays. The social audio application...
Twitter began testing Quote Tweet With Reaction Thursday, which enables users to create and customize their retweets with TikTok-style reaction...
When customers walk down a grocery aisle from Thanksgiving through the December holidays, they’re surrounded by Campbell’s products: soup cans...
Ocean Spray is using a version of the vigorous measurement approach that the Food and Drug Administration uses to test...