Amazon opened up its Prebid adapter for beta testing on January 21. The update brings Amazon demand directly into Prebid, the open-source framework publishers already use to manage competition across buyers. Now publishers, who have spent years trying to regain control of the ad auction, are testing to see if the changes deliver on that […]
The post How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield appeared first on AdExchanger.
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