Amazon opened up its Prebid adapter for beta testing on January 21. The update brings Amazon demand directly into Prebid,...
Incremental
Screenvision, the second-largest cinema ad seller in the U.S., announced new offerings and guarantees at its upfront event on Tuesday....
Retail media is having a moment. Global spending in the category is expected to hit $ 140 billion in 2024,...
Most people have already heard of Pizza Hut. But high awareness isn’t enough to generate new and consistent sales. Which...
Sponsored post byMargot MillerBrand Content ManagerAdikteevSPONSORED BY:Mid-core and hardcore gaming apps thrive when they have a core group of invested...
The marketing funnel is ever-changing, and cookie deprecation isn’t making things any easier. Advertisers have two choices, writes Tom Wolfe,...
Ampersand released a self-service option for TV marketers to monitor incremental reach across multiple screens. The capability was already available...
You’ve heard of bring-your-own-beer (BYOB). But are you down with bringing your own media (BYOM)? Less hoppy, but hopefully more...
Comcast is making all of its national addressable inventory available programmatically for the first time. On Tuesday, FreeWheel, the ad...
TV measurement providers in the streaming era have quite a lot of boxes to check. But according to Samba TV,...